Since its first sponsorship in 2002, Kia has been participating in the tournament as the Major Sponsor to promote and support for the successful event. Since the day one of its partnership, over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable mobility experience of the world's top tennis players, VIPs, officials and media.

Since 2004 young Spaniard tennis sensation Rafael Nadal has been acting as a brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide. During our partnership of Kia and this Tennis legend, he won 18 grand slams and 1 olympic gold medal.

The UEFA Europa League is the world’s largest professional club football competition, involving clubs from 54 countries across Europe, and attracting a global cumulative TV audience of 576 million across all programming. Kia Motors has named as a new Official Partner of the UEFA Europa League. The three-year sponsorship agreement commences in time for the 2018/19 season, and runs through to the UEFA Europa League final in 2021.

Partnership with LEC(League of Legends European Championship) led Kia into the world’s most popular esports market. Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations.

As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.